The Attention You Need
If nobody knows your company exists, do you think it will for much longer? Awareness and Interest are the lifeblood of every business, and that needs to be recognised and worked upon if you’re ever going to be successful.
Traffic
Gaining visibility in a saturated market isn’t easy. It is, however, simple. We know how to seed an audience, build that Awareness and Interest, and start increasing the volume of people that consider your organisation as the right solution for them. A combination of content types, or a focused approach, we deliver incredible content. From SEO written pieces, unique podcasts where you control the conversation, or films that explain your unique value: educate!
If your company exists but you don’t make a sound, does anybody even know you exist? Without that, how do you hope to make commercial inroads?
We create content that attracts the right people and explains exactly why they should be talking to you about your security solutions.
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Written Content
The written word has always been the main tool to convince more people than the voice can possibly reach. It is still the most powerful tool to show people why your business is unique, and how you can make a difference.
SEO writing necessitates an understanding of analytics and the ability to write high-quality material. It’s where data science and art collide.
We write for people first, and only then look to optimise for search engines. Ultimately, what search engines want to do is present the best resources to the people looking for answers. And by trying to ‘game the system’ short-term shortcuts become long-term liabilities.
With KBI, our written words are all about helping your audience understand why they need you and doing so clearly and concisely.
KBI.Media The Voice of Cyber ®
KBI.Media reports on the cutting edge of Security. Podcasts, deep-dive articles, streaming news service, and documentaries all dedicated to cybersecurity.
Podcast Production
Making a podcast doesn’t have to be difficult, but it does take time, and the most time-consuming element is frequently the strategic planning required to set the right trajectory, and to then edit the audio. every. single. time.
We turn simple conversations into lead-generation and educational opportunities to connect better with your audience
Fortunately, KBI takes care of all your podcast design, editing, and distribution to help you turn raw audio into professionally edited episodes, freeing you up to concentrate on other areas of your business operations.
Film Creation
Getting your message in front of people can be tricky. Getting them to actually take it in is even harder. The best way to connect – other than in person – is film.
If a picture is worth one-thousand words, what, exactly, is the worth of 24 pictures every second?
We’ve been creating corporate films for cybersecurity businesses since 2017, helping organisations like Actifio and IBM, and even dozens of start-ups educate and entertain their audiences, and promoting their capabilities across myriad of online channels.
Frequently Asked Questions – Traffic
: ; What are the differences for cybersecurity marketing vs other industries?
Technology in general, is an exacting field. Security is arguably an even more imperious niche within.
In the security industry, every bit & byte needs to be precise and have reason, lest it be an additional vector for attack. Marketing for such an industry niche is equally demanding with each and every effort requiring checks and balances, and the intricacies of the subject matter be not just known, but understood.
Fortunately, everyone that works for KBI has a strong appreciation for technology, and in fact, has worked within the industry. The founders, and much of the advisory board of KBI, have worked at the coalface of security, holding diverse positions from Analyst to COO and much in between.
: ; What is SEO?
SEO or ‘Search Engine Optimisation’ is the very deliberate efforts to improve increase both the quality and quantity of traffic to a website through an understanding of how search engines work and behave. This exclusively refers to unpaid efforts, as direct or paid website traffic from advertising and the like – though it also includes aspects of SEO – fall into the realm of Search Engine Marketing (SEM) which is a different beast altogether.
Imagine writing something so good that even Google and friends are forced to pay attention. That’s what we do to bring attention to our clients.
Although the algorithms behind search engines are ostensibly a ‘blackbox’, with the right strategy & efforts from the experts at KBI, we help businesses ensure their organisation is found and indexed by search engines like Google and Bing. This is done through understanding the complex suite of variables that underpin SEO, and being able to reverse engineer how they work through trial & error, and frankly, insane amounts of research and engagement with the global SEO community. Oh, and it really helps to be an incredibly talented writer. SEO is hard but rewarding.