Intelligence
Better Insights, Better Decisions
Data leads to information ↴
Information leads to knowledge ↴
Knowledge leads to wisdom ↴
Wisdom leads to better business decisions.
Intelligence as a Service
Most organisations are using some form of data analysis for their myriad digital activities. Problem is, that all too often it’s performative; more theatre than reality. They install analytics tools, so they’ve ticked that box, and now they ‘do data’…
So much effort is given to capturing data, reporting on that data, and for people to nod in acknowledgement about it around boardroom tables.
Few are using it to actually do anything truly meaningful.
KBI builds insightful data solutions that provide actionable intelligence for businesses. From simple web traffic analysis, through to more complex reporting and data mining & enrichment, we provide understanding.
- Web Analytics – Visitor data and behavioural heatmaps in near real time
- Digital Engagement – Watching which organisations are visiting your site
- Public Relations – Monitoring and reporting on media mentions
- Jenny Insights – The search engine of cyber… and we have unique access
Reporting & Analytics
There are a tonne of options and countless metrics available to report on within any of the leading suites like Google Analytics, Adobe Analytics, or Matomo. Knowing what that data means and what to do with it is critical if these efforts are going to benefit your business at all.
Do more than just see meaningless numbers once a month. Instead, see the insights that come from that data, and what you might do for your business.
Web analytics helps provide evidence about what’s working for your business, what’s not working, and what might work.
KBI.Media The Voice of Cyber ®
KBI.Media reports on the cutting edge of Security. Podcasts, deep-dive articles, streaming news service, and documentaries all dedicated to cybersecurity.
Digital Engagement Made Visible
A lot of organisations go to great lengths to put up ‘lead magnets’ – the exchange for a digital asset like a whitepaper in for the user’s contact details – without understanding that they can create friction.
KBI has clever code that identifies visitors on your site by their organisation and provides key information like their company LinkedIn or contact details.
We can integrate this data feed with anything from a simple spreadsheet list like a .CSV file on a regular basis, or more dynamic solution like Google Sheets.
For organisations looking for a more elegant, automated solution, we can integrate this feed explicitly with your CRM. Imagine immediate notification that a company you’ve been prospecting is on your site that very moment. Conversely, picture a situation where your sales team call a business for the first time, knowing they are aware of your company already, and likely shopping around.
Public Relations
Our solution leverages machine learning to identify trends and forecast message resonance, extracting insights, and creating actionable data from millions of unstructured, cross-channel media datasets in real time.
Your brand reputation is one of the most critical assets your organisation has. You need to be aware of the sentiments surrounding it.
We watch the entire internet for mentions of your business and key personnel – using a suite of tools much more powerful than other popular Alerts systems.
Jenny by Decipher Cyber
Jenny is a vendor agnostic cyber intelligence platform with global reach, bridging the gap between customers and global cybersecurity vendors, providing better market intelligence, and clarity to vendor evaluations.
KBI are the exclusive marketing partner for Decipher Cyber, helping security organisations represent their business on the Jenny AI platform.
In partnership with Decipher Cyber, we provide not only optimised marketing assets designed exclusively for the Jenny platform, but an elevated level of feedback and insight beyond your native metrics.
Frequently Asked Questions – Services
How do I know what will work?
Quite simply, you don’t. All marketing is educated guessing.
Auspiciously, KBI as a company has been well educated in this realm having made a lot of guesses over the past half-decade operating in this niche.
Whether we’re executing on a defined plan of attack, or helping guide you through a strategic engagement, the (frankly daunting) number of data points we’ve collected means we’re removing the fog-of-learning for your organisation and fast-forwarding straight to a clear route towards the outcomes sort.
What is Brand Identity?
Brand is not a logo. Brand is not a colour… or a font… or a feeling… Brand is an agreement. Your brand is a quick reference for your reputation. Brand is important.
Brand Identity is much more inclusive than just a logo or colour scheme. Brand is what we look like, how we communicate, our people, our audience, every time we interact with someone. Getting it right is not just important, it’s absolutely vital to the success of a business. And while it may evolve, without investing the time and effort to define your brand identity, your company is doomed to tread water while you’re using the logo you bought from an online freelancer that ticked the box.
What is SEO?
SEO or ‘Search Engine Optimisation’ is the very deliberate efforts to improve increase both the quality and quantity of traffic to a website through an understanding of how search engines work and behave. This exclusively refers to unpaid efforts, as direct or paid website traffic from advertising and the like – though it also includes aspects of SEO – fall into the realm of Search Engine Marketing (SEM) which is a different beast altogether.
Imagine writing something so good that even Google and friends are forced to pay attention. That’s what we do to bring attention to our clients.
Although the algorithms behind search engines are ostensibly a ‘blackbox’, with the right strategy & efforts from the experts at KBI, we help businesses ensure their organisation is found and indexed by search engines like Google and Bing. This is done through understanding the complex suite of variables that underpin SEO, and being able to reverse engineer how they work through trial & error, and frankly, insane amounts of research and engagement with the global SEO community. Oh, and it really helps to be an incredibly talented writer. SEO is hard but rewarding.
Who should be using the Ignite Program?
Our Ignite Program is a collection of independent project frameworks designed to help identify and create the critical marketing assets for technology start-ups. It’s adaptable nature means that we customise the variables delivered for each client, without needing to proverbially re-invent the wheel. This culminates in the delivery of brand identity, a core website, social media presence, service catalogue, pillar content, and even fundamental reporting & analytics.